The Appropriate Marketing Language to Capture the Youth in the Market
Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
You need to focus more on online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are not familiar with spending time offline. If you need to reach them; your efforts need to be more focused on online channels. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to explain your brand to them. Their need for meaning does not allow them to buy a product just because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
There is a need to use gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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