What Do Logo Colors Tell Us?
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It is a color of energy. Children love this color.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Let us now look at the opposite, the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.
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